The Economist's Executive Editor (and Editor of its annual publication, The World In...), Daniel Franklin joined Flamingo's Josephine Shaw and Adam Chmielowski for our Big Idea's Breakfast on Tuesday 1st May 2012.

An addiction to prediction: With The Economist's Daniel Franklin.

Personal jet packs. 'The End of History'. The three-day working week. When it comes to predicting the future, the only thing that's certain is that most predictions will be proved wrong. The anxiety of today's turbulent times has us reaching for ever more answers from tomorrow. But does future-gazing tell us more about us (our values, our fears, our prejudices) than it does about what will actually happen? How can brands take advantage of change and equip themselves better for what's next? Daniel Franklin, Executive Editor of The Economist, joined Adam Chmielowski and Josephine Shaw of Flamingo to get to grips with how we think about the future.